![]() This cookie is set by Google and is used to distinguish users. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. ![]() These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. So even if we’re a long way from “what’s your avatar wearing tonight?” - digital fashion could still have a huge impact.Īnalytical cookies are used to understand how visitors interact with the website. These use cases are why digital fashion expert Daniella Loftus believes more and more physical products will start with a “digital backend.” What does that mean?Īs more designers and retailers embrace software and modeling tools, digital fashion will become critical to the production process for physical fashion.
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December 2022
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